Short video: formats, lengths and benchmarks
What the platforms require and what they leave to you: the vertical frame, the length, the first second. Benchmarks checked in their own help pages, so you post without guessing.
Create shorts online: 3 ways to go about it
Create shorts online from your browser: edit what you film, cut up a long video or start from your calls. What each way asks of you, and how to choose between them.
Short video · Editing
Short videos for freelancers: formats, ideas, rhythm
Short videos for freelancers: the formats that show your trade, twelve ideas drawn from your calls, the right length, the rhythm and the six networks to post on.
Short video · Personal branding
Start making videos as a freelancer: the plan
Start making videos as a freelancer: what really holds you back, the gear that is enough, a four-week plan and three ways to produce your videos.
Personal branding · Short video
History of vertical video: who invented it?
From the “vertical video syndrome” jokes of 2012 to Stories, TikTok, Reels and Shorts: a dated history of vertical video, and why there is no single inventor.
Short video
Horizontal vs vertical video: which should you make?
Long horizontal video or short vertical video: what each is for, what each costs to make, and how to make them work together from a single call.
Short video · Editing
How often to post shorts: what the platforms and data say
How often to post shorts on TikTok, YouTube, Instagram and LinkedIn: what each platform advises, what large studies measured, and a rhythm you can keep.
Short video · Personal branding
Short video hook: how to win the first seconds
The first seconds decide whether a short is watched. What TikTok, YouTube, Instagram and LinkedIn say, seven kinds of opening, and how to find them in a call.
Short video · Editing
YouTube Shorts vs Reels vs TikTok: the differences
YouTube Shorts, Reels, TikTok, LinkedIn and Spotlight compared: who owns each, when it launched, how long a video can run, and what changes when you post.
Short video
Top 10 business creators of vertical video in 2023
The ten most-followed business creators at the end of 2023, ranked by subscribers of their YouTube channel (Shorts included), with dated captures and takeaways.
Short video
Top 10 business creators of vertical video in 2024
The ten most-followed business creators at the end of 2024, by subscribers of their YouTube channel (Shorts included): who came in, who left since 2023, takeaways.
Short video
Top 10 business creators of vertical video in 2025
The ten most-followed business creators at the end of 2025, by subscribers of their YouTube channel (Shorts included): ranks, change since 2024 and takeaways.
Short video
Top 10 business creators of vertical video in 2026
The ten most-followed business creators in mid-October 2026, by subscribers of their YouTube channel (Shorts included): ranks, change since 2025, takeaways.
Short video
Video studio subscription: how it works
A video studio subscription produces your videos for a fixed monthly price. What is automated, what stays human, and how it differs from an agency.
Personal branding · Short video
Why make videos on Facebook Reels and Pages
Facebook for a consultant, coach or trainer: 3 billion users, Reels with no length limit, Pages, and an audience that peaks between 30 and 49.
Short video
Why make videos on Instagram Reels for B2B
Instagram Reels for a consultant, coach or trainer: 3 billion users, length, recommendations to strangers, and what it changes for an expert.
Short video
Why make videos on LinkedIn if you sell B2B expertise
LinkedIn for a consultant, coach or trainer: audience, the vertical video feed, how videos are found, and what LinkedIn’s own figures actually say.
Short video · LinkedIn
Why make videos on Threads, Meta’s network
Threads for a consultant, coach or trainer: 500 million monthly users, videos up to 5 minutes, and what is known about its audience.
Short video
Why make videos on TikTok if you sell to businesses
TikTok for a consultant, coach or trainer: audience in Europe, the For You feed, who really uses it, and what TikTok says about its business users.
Short video
Why make videos on YouTube Shorts for B2B
YouTube Shorts for a consultant, coach or trainer: audience, length, discovery through search, and what YouTube’s figures really tell you.
Short video
Why vertical video holds attention (and its limits)
Full screen, phones held upright, videos watched to the end: what platforms and studies published about vertical video, who published it, and where it stops.
Short video · Personal branding
How long should a short be? The ideal length in seconds
Shorts, Reels, TikTok, LinkedIn: each platform’s maximum length, what they really recommend, and the rule for finding the right length.
Short video · Editing
LinkedIn video: formats, length and captions in 2026
Length, formats, vertical video, safe zones and captions: what LinkedIn asks of a video in 2026, and what works when you sell your expertise.
LinkedIn · Short video
9:16 vertical video format: dimensions and safe zones
9:16 at 1080 × 1920 pixels is accepted by LinkedIn, TikTok, Reels and YouTube Shorts. Dimensions, lengths and safe zones, from the platforms’ own pages.
Short video · Editing
Video captions: making a short work with the sound off
Many videos are watched with the sound off. What the studies say, how automatic and burned-in captions differ, and seven rules for captions people read.
Editing · Short video
Your next call already holds your next shorts.
Thirty minutes with us to set Dailies Studio up. Then hold your next call as usual, and watch its shorts a few minutes after you hang up.
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