Posting video without filming yourself: methods and benchmarks
Guides for people who spend their days on calls and would like to exist in short video: what to post, in which format, how long, with which captions, and how to record a call by the rules. Every figure links to its source.
Create shorts online: 3 ways to go about it
Create shorts online from your browser: edit what you film, cut up a long video or start from your calls. What each way asks of you, and how to choose between them.
Short video · Editing
How to market yourself as a freelancer: 7 levers
How to market yourself as a freelancer: seven practical levers, from referrals to short video, and how to keep two of them going without spending your weeks on it.
Personal branding
Short videos for freelancers: formats, ideas, rhythm
Short videos for freelancers: the formats that show your trade, twelve ideas drawn from your calls, the right length, the rhythm and the six networks to post on.
Short video · Personal branding
Start making videos as a freelancer: the plan
Start making videos as a freelancer: what really holds you back, the gear that is enough, a four-week plan and three ways to produce your videos.
Personal branding · Short video
History of vertical video: who invented it?
From the “vertical video syndrome” jokes of 2012 to Stories, TikTok, Reels and Shorts: a dated history of vertical video, and why there is no single inventor.
Short video
Horizontal vs vertical video: which should you make?
Long horizontal video or short vertical video: what each is for, what each costs to make, and how to make them work together from a single call.
Short video · Editing
How often to post shorts: what the platforms and data say
How often to post shorts on TikTok, YouTube, Instagram and LinkedIn: what each platform advises, what large studies measured, and a rhythm you can keep.
Short video · Personal branding
How to record a video call on Meet, Teams and Zoom
How to record a call on Google Meet, Microsoft Teams and Zoom: who can do it, which plans allow it, where the file is saved and how long it is kept.
Video calls
How to make videos without filming yourself
Make videos without filming yourself: no camera to set up, no shoot. Your video calls are the material, your webcam the camera, every network the stage.
LinkedIn · Personal branding · Video calls
Outsourcing your short videos: what to hand off
Outsourcing short videos: shooting, editing, captions, post text, scheduling, publishing on every network. What to hand off, to whom, and what stays with you.
LinkedIn · Personal branding · Content repurposing
Short video hook: how to win the first seconds
The first seconds decide whether a short is watched. What TikTok, YouTube, Instagram and LinkedIn say, seven kinds of opening, and how to find them in a call.
Short video · Editing
Short videos from your Google Meet calls
Turn your Google Meet calls into short videos: what Dailies Studio records in Chrome, recording that starts on its own, and what you get after the call.
Video calls · LinkedIn · Content repurposing
Short videos from your Microsoft Teams calls
Turn your Microsoft Teams calls into short videos: join in Chrome rather than the app, what Dailies Studio records, and what you get after the meeting.
Video calls · LinkedIn · Content repurposing
Short videos from your Zoom calls
Turn your Zoom calls into short videos: use the Zoom web app in Chrome, what Dailies Studio records, and what you get once the call is over.
Video calls · LinkedIn · Content repurposing
YouTube Shorts vs Reels vs TikTok: the differences
YouTube Shorts, Reels, TikTok, LinkedIn and Spotlight compared: who owns each, when it launched, how long a video can run, and what changes when you post.
Short video
Top 10 business creators of vertical video in 2023
The ten most-followed business creators at the end of 2023, ranked by subscribers of their YouTube channel (Shorts included), with dated captures and takeaways.
Short video
Top 10 business creators of vertical video in 2024
The ten most-followed business creators at the end of 2024, by subscribers of their YouTube channel (Shorts included): who came in, who left since 2023, takeaways.
Short video
Top 10 business creators of vertical video in 2025
The ten most-followed business creators at the end of 2025, by subscribers of their YouTube channel (Shorts included): ranks, change since 2024 and takeaways.
Short video
Top 10 business creators of vertical video in 2026
The ten most-followed business creators in mid-October 2026, by subscribers of their YouTube channel (Shorts included): ranks, change since 2025, takeaways.
Short video
How much does a video agency cost in 2026?
What a video agency costs in 2026: published rates for freelance videographers, editors, video agencies and a subscription studio, with sources.
LinkedIn · Personal branding
Video studio subscription: how it works
A video studio subscription produces your videos for a fixed monthly price. What is automated, what stays human, and how it differs from an agency.
Personal branding · Short video
Video studio vs clipping tool: the difference
A clipping tool cuts up a video you already filmed. A video studio starts from your calls and delivers finished, published shorts. When to choose which.
Editing · Content repurposing
Why make videos on Facebook Reels and Pages
Facebook for a consultant, coach or trainer: 3 billion users, Reels with no length limit, Pages, and an audience that peaks between 30 and 49.
Short video
Why make videos on Instagram Reels for B2B
Instagram Reels for a consultant, coach or trainer: 3 billion users, length, recommendations to strangers, and what it changes for an expert.
Short video
Why make videos on LinkedIn if you sell B2B expertise
LinkedIn for a consultant, coach or trainer: audience, the vertical video feed, how videos are found, and what LinkedIn’s own figures actually say.
Short video · LinkedIn
Why make videos on Threads, Meta’s network
Threads for a consultant, coach or trainer: 500 million monthly users, videos up to 5 minutes, and what is known about its audience.
Short video
Why make videos on TikTok if you sell to businesses
TikTok for a consultant, coach or trainer: audience in Europe, the For You feed, who really uses it, and what TikTok says about its business users.
Short video
Why make videos on YouTube Shorts for B2B
YouTube Shorts for a consultant, coach or trainer: audience, length, discovery through search, and what YouTube’s figures really tell you.
Short video
Why vertical video holds attention (and its limits)
Full screen, phones held upright, videos watched to the end: what platforms and studies published about vertical video, who published it, and where it stops.
Short video · Personal branding
Camera shy: why it happens, and how to post anyway
You like neither how you look nor how you sound, and you are not alone. What the studies say, and six ways to post video without forcing yourself.
Personal branding · Video calls
How to choose video clips: 6 passages that stand alone
A good video clip makes sense without the rest of the recording. The six kinds of passage to keep from a call, and four questions to spot them.
Content repurposing · Editing
Turn coaching sessions into content without breaking trust
Your coaching sessions are full of breakthroughs, and they are confidential. What can become content, how to ask for agreement, and which calls to record.
Personal branding · Content repurposing
Content repurposing: one client call, five shorts
Content repurposing starts from content that already exists. A step-by-step method to get a week of shorts out of one client call, with your guest’s agreement.
Content repurposing · Video calls
Founder-led content: your calls are the editorial line
Founder-led content works when the founder speaks as a practitioner, not as a spokesperson. How to get credible shorts out of your sales calls.
Personal branding · LinkedIn · Content repurposing
How long should a short be? The ideal length in seconds
Shorts, Reels, TikTok, LinkedIn: each platform’s maximum length, what they really recommend, and the rule for finding the right length.
Short video · Editing
Recording a video call: how to tell your guests
Before you record a video call, say so. What to say, when to say it, what to do if someone refuses, and why recording gives you no right to post.
Video calls
LinkedIn video: formats, length and captions in 2026
Length, formats, vertical video, safe zones and captions: what LinkedIn asks of a video in 2026, and what works when you sell your expertise.
LinkedIn · Short video
How to look good on video calls: 7 webcam and sound fixes
Lighting, camera height, framing, background, microphone: seven simple fixes to look good on video calls, and to get videos worth posting out of your calls.
Video calls
Personal branding for consultants: document, don’t create
Personal branding for consultants does not mean becoming a content creator. Document what you already tell your clients: your method, examples and figures.
Personal branding · LinkedIn
9:16 vertical video format: dimensions and safe zones
9:16 at 1080 × 1920 pixels is accepted by LinkedIn, TikTok, Reels and YouTube Shorts. Dimensions, lengths and safe zones, from the platforms’ own pages.
Short video · Editing
Video captions: making a short work with the sound off
Many videos are watched with the sound off. What the studies say, how automatic and burned-in captions differ, and seven rules for captions people read.
Editing · Short video
Your next call already holds your next shorts.
Thirty minutes with us to set Dailies Studio up. Then hold your next call as usual, and watch its shorts a few minutes after you hang up.
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