If you sell expertise, YouTube is not the first network you think of. LinkedIn comes first, and TikTok and Instagram make more noise. Yet it is where video is most firmly established, and its Shorts are a short way into a channel that keeps what you publish.
We read what YouTube, Google and independent studies say about it on 15 October 2026. Here is what is there, and what is not.
Who is on YouTube?
YouTube says it has billions of logged-in monthly users, with no precise figure and no date. It is localised in more than 100 countries and 80 languages.
Shorts do have a figure: at the Cannes Lions festival, YouTube’s CEO announced that Shorts had passed 200 billion views a day, according to an article of 18 June 2025. But the measure changed: since 31 March 2025, a view is counted every time a Short starts or replays, with no minimum watch time. The number is big, and hard to compare with earlier ones.
To know who is watching, you have to leave YouTube, which publishes no professional breakdown. Pew Research surveyed 5,022 American adults from 5 February to 18 June 2025:
- 84% of adults use YouTube;
- 95% of 18-29s, 92% of 30-49s and 85% of 50-64s;
- 89% of college graduates, against 78% of those with a high school education or less;
- 89% of households earning $100,000 or more a year.
These are American figures, not European ones. They say one thing above all: YouTube is not a young person’s network. Its most educated and best-off users are more numerous than the rest.
How does vertical video live there?
A Short is a square or vertical video of three minutes at most; the rule applies to videos uploaded since 15 October 2024. A title can run to 100 characters, and the maximum resolution is 1080p.
According to YouTube’s help, viewers find Shorts:
- in the app’s Shorts tab, a continuous scroll;
- in search results;
- on the home page, on a channel’s page, in subscriptions and in notifications.
YouTube’s page on its recommendations names plain signals: what a viewer watches, their likes, their subscriptions and their answers to satisfaction surveys. It does not detail the case of Shorts, and we will not claim to do it in its place.
Why it suits an expert who sells knowledge
Three reasons, the last of which is our reading and not a YouTube figure.
People search there. Shorts appear in search and on the channel. Someone typing the question their next client is asking can land on your 45-second answer a month after it went up. On a feed that scrolls through what is recent, that is rarer.
The channel is a shop window. A prospect who likes one Short can open your channel and find twenty more answers. It is a portfolio that fills itself.
The format looks like you. A Short that answers a client’s question is exactly what YouTube describes: a short, vertical video with one idea. For length, 30 to 90 seconds is almost always enough.
What works, what does not
What works: a precise question, an answer that starts at once, captions for people watching without sound, a title that uses the words your client uses.
What works less: videos that assume context (“as I explained yesterday”), vague promises, and videos posted once and forgotten. A channel lives on regularity. That is not YouTube’s advice, just what any channel that stops in month three finds out.
The limits are real too. The 200 billion views are views of every kind of content. YouTube does not say how many come from professionals or buyers. And nothing proves a Short signs a contract: it makes your reasoning known, which is already a lot.
YouTube in one table
| Criterion | YouTube Shorts |
|---|---|
| Owner | Google (Alphabet) |
| Audience | “billions” of logged-in monthly users; 84% of American adults |
| Format | square or vertical video; 9:16 in practice |
| Maximum length | 3 minutes |
| Discovery | Shorts tab, search, home page, channel, subscriptions, notifications |
| View counting | a start counts, since 31 March 2025 |
What if one conversation went out on every network?
A YouTube Short needs no different shoot from a Reel, a LinkedIn post or a TikTok video: it is the same vertical video. Dailies Studio starts there. Its Chrome extension records your video calls, held in French or English, and the service cuts up to eight captioned shorts out of each call. It publishes them on the day and at the hour you planned, on YouTube, Instagram, Facebook, Threads, LinkedIn and TikTok, with three post texts proposed for each network that you pick and edit, then shows you the statistics of each post.
The other networks have their own article: follow the Insights index for Instagram, Facebook, Threads, LinkedIn and TikTok. To see how it works, read what Dailies Studio is; for the offer, the pricing page; to start with a conversation, book a 30-minute call.
The essentials
- YouTube has billions of logged-in monthly users; its Shorts have passed 200 billion views a day since June 2025, but the measure changed on 31 March 2025.
- A Short lasts three minutes at most and can be found in search, on the channel and in subscriptions.
- In the United States, 89% of college graduates use YouTube (Pew, 2025).
- YouTube does not say what share of its views is professional: the bet is reasonable, not guaranteed.
Sources
Pages read on 15 October 2026.
- YouTube, press figures: logged-in users, countries, languages.
- Search Engine Journal, 200 billion daily views, 18 June 2025.
- YouTube, three-minute Shorts and creating and watching Shorts.
- YouTube, how recommendations work.
- Pew Research Center, Social media use, survey of 5 February to 18 June 2025.