If you sell expertise to businesses, LinkedIn is probably where people already look you up. Video is growing there, but nobody can tell you how much of the viewing comes from your clients.
We read what LinkedIn and Microsoft publish on the subject on 15 October 2026. Here is what they say, and what they don’t. For formats, length and captions, see LinkedIn video: formats, length and captions; we won’t repeat it here.
Who is on LinkedIn?
LinkedIn belongs to Microsoft. In its third-quarter fiscal 2026 results, published on 30 April 2026, it speaks of “more than 1.3 billion members”. Six months earlier it announced nearly 1.3 billion (29 October 2025).
Three cautions about that number:
- these are members, meaning accounts opened, not active users: LinkedIn gives neither a monthly nor a daily audience;
- its about page splits members by broad region (more than 430 million in Europe, the Middle East and Africa), not by country;
- we found no LinkedIn publication saying what share of members are decision-makers or buyers.
In its July 2026 results, LinkedIn only says that time spent on content grew 10% year over year, and that membership grew at a double-digit rate for the fifth consecutive year.
How video lives there
LinkedIn has given three pointers on video, on different dates:
- time spent watching videos was up 36% year over year (results published on 30 April 2025);
- video uploads show three consecutive quarters of double-digit growth (October 2025);
- paid video is growing nearly 30% year over year (April 2026).
None of these is a volume. They are changes, with no starting point. The July 2026 results give no video pointer at all.
The vertical video feed
LinkedIn has a full-screen video feed that you swipe through, TikTok-style. Its help page says three things:
- you cannot post to it directly; a video published normally “may” appear there “based on relevance and performance”;
- there is no option to choose what enters it, and no dedicated selection process;
- the full-screen feed may not be available to every member.
For an expert, the consequence is simple: you publish a video like any other post, in the regular feed, and the vertical feed is a bonus you don’t control.
Why it suits an expert who sells knowledge
People are there to work. On LinkedIn you are seen between a job offer, a promotion and a colleague’s post. That context doesn’t prove your clients are watching, but it explains why a precise piece of advice reads as proof of skill rather than entertainment.
Your network is already there. Your clients, former clients and referrers often have a LinkedIn profile. If you sell a high-priced service, that helps: people recommend you from what they have seen you do, and a video shows it better than a profile does.
The right subject is one you already cover. The shorts that work for a consultant, coach or trainer are answers to real client questions, a mistake seen often, a case told without names, a rule explained. They are passages from your calls. The method is in Document, don’t create, and each trade has its page, for instance consultants.
What doesn’t work, and who isn’t there
- Entertainment. LinkedIn is read during the working day. A video with no clear point in its first sentence is forgotten.
- The general public. If your clients are private individuals, LinkedIn is not their ground. Look at TikTok or Instagram instead.
- A promise of reach. No data published by LinkedIn lets anyone promise a number of views for a type of video. Whoever quotes a precise figure is quoting an average drawn from other accounts.
LinkedIn at a glance
| Criterion | |
|---|---|
| Owner | Microsoft |
| Audience | more than 1.3 billion members (April 2026), no active audience published |
| Format | video in the feed, aspect ratios from 1:2.4 to 2.4:1; full-screen vertical feed |
| Length | 3 seconds to 15 minutes (details) |
| Discovery | the network’s feed; possible pick-up in the vertical feed based on relevance and results |
One recording, every network
You don’t have to pick one network. Dailies Studio records your calls in Chrome, in French or in English, turns them into vertical shorts of 30 to 90 seconds, and publishes them on the day and at the hour you planned on YouTube, Instagram, Facebook, Threads, LinkedIn and TikTok, with a text proposed for each network. The case for each network is in our articles: YouTube, Instagram, Facebook, Threads, TikTok. For the pricing or to book a 30-minute call, see the site.
The short version
- LinkedIn has more than 1.3 billion members: a count of accounts opened, not of active users.
- Video is growing there (+36% watch time in April 2025, double-digit upload growth), with no published volume.
- You can’t post to the vertical feed: it picks up, or not, a video published normally.
- LinkedIn publishes no breakdown of members by job: the decision rests on your clients, not on a number.
Sources
Pages read on 15 October 2026.
- LinkedIn, results for fiscal 2026 Q3, Q4, fiscal 2026 Q1 and fiscal 2025 Q3.
- LinkedIn, company overview and help page on the vertical video feed.